LA MODE DESSINE L'ESPOIR - 2004/5EDITION
"La
Mode Dessine l'Espoir" is a cultural project organized around the
Ithemba Lightbulb by the association "Dessine l'Espoir" for
Wolrd Aids Day next December.
This
edition received the patronage of Mister Bertrand Delanoë, Mayor
of Paris.
Order
the new lightbulbs:edition
2004-2005
View
the new
auction catalogue:
www.ithemba.fr/catalogue.pdf
PRINCIPLE
"Fashion designing hope" could be the translation for the cultural
event asking a selection of well-known fashion designers to draw a personalized
lightbulb.
Drawings are then interpreted by women living with HIV/AIDS in then townships
surrownding Cape Town in South-Africa, prototypes beeing validated by
their author...
Signed drawings and prototypes will be auctioned to raise money for the
association
"Dessine l'Espoir' by Remy Le Fur, a well-known parisian auctioneer.
Small series of each light bulb prototype will then be produced by the
women involved in the project, and distributed in an international network
of shops and department stores, with a donation of 5 euros included in
the price of each bulb for the association.
OBJECTIVES
- Making the light bulbs has become an important income generating activity
for approximatly 30 South-African women.
They earn two to three times the avarage salary in the townships, with an artistic
and less time and stress-consuming activity, which is so important when you are living
with HIV/AIDS.
The event will garrantee months of work for them, and allow the training of newcomers.
More than 30000 lightbulbs have been produced up to now.
"Espoir pour les townships".
This program is detailed in the attached news letter (> Download PDF newsletter)
It includes:
- the training of women living with HIV/AIDS as counsellors by the Desmund Tutu HIV Fundation.
Counsellors are community members providing individual care at the clinic and at the patient’s home. They co-ordinate weekly treatment readiness workshops and manage education sessions for patients taking Anti-retroviral treatments.
(This activity generates annual incomes for 10 otheer women)
- Funding of 20 anti-retroviral treatments (for one year) at the Desmond Tutu HIV Centre,
in anticipation of the government funding.
- participation in the opening of a secure facility in a newly developped township, and financing of transportation expenses for monthly meetings and visits in hospitals for the women.
Left: Mfuleni Township - Cape Province - Right: 6th of May 2004 - Signature of the programme "Espoir pour les Townships" at the South African Ambassy in Paris: Lumka Mtwisha (Desmond Tutu HIV Fundation),
Sylvia Haynes (Wola Nani) and Carole Merienne (Dessine l'Espoir).
AN INCRIDIBLE SOLIDARITY OUTBURST
The first edition of "La Mode Dessine L'Espoir" generated last year an incridible solidarity outburst:
35 fashion designers have joined the project, including Agnès b., Alek Wek, Cacharel, Chantal Thomass, Christian Lacroix, Emanuel Ungaro, Enki Bilal, Franck Sorbier, Isabel Marant, Martine Sitbon, Maurizio Galante, Michel Klein, Nathalie Garçon, Paco Rabanne, Pierre Balmain, Nina Ricci, Stella Cadente, Thierry Mugler, Sonia Rykiel, Stéphane Saunier, Vivienne Westwood, Xuly Bët, Jean-Charles de Castelbajac, Marithé & François Girbaud...
Emerick François drawing & bulb (acquired by French humorist Muriel Robin), Paco Rabanne bulb (acquired by Mouna Ayoub), JC de Castelbajac bulb (acquired by Béatrice Ardisson) - at the Grand Hotel.
on the right, Tabissa, representing the South-African women, during the auction in Paris.
The auction, organised at the Grand Hôtel - Paris, was directed by well-known Parisian auctioner
Rémy Le Fur, under the patronage of French Minister of Culture.
More than 50 famous personalities have each sponsored a lightbulb, such as humorist Muriel Robin,
Actors Charlotte Rampling, Lambert Wilson and Julie Depardieu, singers Jean-louis Aubert, Dani and Lio, sport champion Stéphane Dianaga...
Parisian department store BHV offered a large visibility to the project, thanks to a national campaign including all metro stations in Paris.
A large media coverage was also given to the event with more than 100 articles,
and 8 TV coverages.
"La Mode Dessine l'Espoir" lightbulbs in Metro stations - Paris - december 2003.
.
NEW EDITION, NEW DESIGNERS.
In order to guaranty the durability of the income generating project for the women,
and extend the "Espoir pour les Townships" program to more people, Ithemba and Dessine L'Espoir decided to renew the project with a new collection of lightbulbs, imagined by new designers.
The auction will take place on the 29th of November 2004
at the Grand Hôtel de Paris at 8 pm.
This new edition gathers the most famous international designers, including Jean Paul Gaultier, Missoni, Nina Ricci, Calvin Klein, Gianfranco Ferré, Kenneth Cole, Pierre Cardin, John Galliano, Philippe Starck, Irina Volkonski, E2, Sissi Holleis, Unarmed Response, Stone Cherie, Sonia Rykiel, Givenchy, Loulou de la Falaise, Michel Klein, Han Feng, Stephen Burrows, Maurizio Galante, Lolita Lempicka, Odette Bombardier, Ove H Finseth et, Nanette Lepore, Karine Arabian...
- The Council of Fashion of America NY has also been supporting the project and opened the projec to 5 american designer.
- A few models that were not available to the public last year will also be available this year, such as Jean Charles de Castelbajac, Sonia Rykiel, Marithé & François Girbaud.
Several designers have also renewed their participation with new designs
(Nina Ricci, Maurizio Galante, Stella Cadente, Paco Rabanne...).
"COLLECTORS"
Last year edition has been a real succes leading to shortage of bulbs within a few days...
2003's bulbs have become "collectors" and the public is waiting impatiently for the new models to enlarge their personal collection.
ITHEMBA AFRICA - A documentary film on the
Ithemba adventure
52 minuts - Producer: A360 - Producer: Arnaud Contreras
Arnaud
Contreras has been following for one year Franch designer Cyrille Varet,
the turn he gave to his professional carrier to dedicate his life fighting
AIDS, and supporting african women living with HIV AIDS.
Trail, creation, difficulty, success, and lots of Ithemba ("Hope"
in xhosa).
images
from the film available for TV repports on Ithemba
Contact: Marion Schnauffer - marion@ithemba.fr
Contact:
Paris: Marion Schnauffer
Ithemba - 67 Av Daumesnil - 75012 Paris
Tel: 33 1 44 75 88 88- Fax: 33 1 44 75 88 89
marion@ithemba.fr
Ithemba & Dessine L'Espoir are pleased to introduce and thank for
their support:
Maître Rémy le Fur,
Moteur!
Le Grand Hotel Paris
Cognac Martell
SOFT-ADS
Baxter
Arnaud Contreras
Christian Rouchouse (studio Photopub)
Optimark
Franck Desplats
Les Editions Glénat
La Fédération Française du Prêt à porter
féminin
Air France
Le BHV