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LA MODE DESSINE L'ESPOIR - 2004EDITION
"La
Mode Dessine l'Espoir" is a cultural project organized around the
Ithemba Lightbulb by the association "Dessine l'Espoir" for
Wolrd Aids Day next December.
PRINCIPLE
"Fashion designing hope" could be the translation for the cultural
event asking a selection of well-known fashion designers to draw a personalized
lightbulb.
Drawings are then interpreted by women living with HIV/AIDS in then townships
surrownding Cape Town in South-Africa, prototypes beeing validated by
their author...
Signed drawings and prototypes will be auctioned to raise money for the
association
"Dessine l'Espoir' by Remy Le Fur, a well-known parisian auctioneer.
Small series of each light bulb prototype will then be produced by the
women involved in the project, and distributed in an international network
of shops and department stores, with a donation of 6 euros included in
the price of each bulb for the association.
>catalogue: (> Download PDF
2003's auction catalogue)
>view
the bulbs: (>
click here to view the bulbs)
OBJECTIVES
- Making the light bulbs has become an important income generating activity
for approximatly 30 South-African women.
They earn two to three times the avarage salary in the townships, with an artistic
and less time and stress-consuming activity, which is so important when you are living
with HIV/AIDS.
The event will garrantee months of work for them, and allow the training of newcomers.
More than 30000 lightbulbs have been produced up to now.
"Espoir pour les townships".
This program is detailed in the attached news letter (> Download PDF newsletter)
It includes:
- the training of women living with HIV/AIDS as counsellors by the Desmund Tutu HIV Fundation.
Counsellors are community members providing individual care at the clinic and at the patient’s home. They co-ordinate weekly treatment readiness workshops and manage education sessions for patients taking Anti-retroviral treatments.
(This activity will also generate annual incomes for 10 otheer women)
- Funding of 20 anti-retroviral treatments (for one year) at the Desmond Tutu HIV Centre,
in anticipation of the government funding.
- participation in the opening of a secure facility in a newly developped township, and financing of transportation expenses for monthly meetings and visits in hospitals for the women.
Left: Mfuleni Township - Cape Province - Right: 6th of May 2004 - Signature of the programme "Espoir pour les Townships" at the South African Ambassy in Paris: Lumka Mtwisha (Desmond Tutu HIV Fundation),
Sylvia Haynes (Wola Nani) and Carole Merienne (Dessine l'Espoir).
AN INCRIDIBLE SOLIDARITY OUTBURST
The first edition of "La Mode Dessine L'Espoir" generated last year an incridible solidarity outburst:
35 fashion designers have joined the project, including Agnès b., Alek Wek, Cacharel, Chantal Thomass, Christian Lacroix, Emanuel Ungaro, Enki Bilal, Franck Sorbier, Isabel Marant, Martine Sitbon, Maurizio Galante, Michel Klein, Nathalie Garçon, Paco Rabanne, Pierre Balmain, Nina Ricci, Stella Cadente, Thierry Mugler, Sonia Rykiel, Stéphane Saunier, Vivienne Westwood, Xuly Bët, Jean-Charles de Castelbajac, Marithé & François Girbaud...
Emerick François drawing & bulb (acquired by French humorist Muriel Robin), Paco Rabanne bulb (acquired by Mouna Ayoub), JC de Castelbajac bulb (acquired by Béatrice Ardisson) - at the Grand Hotel.
on the right, Tabissa, representing the South-African women, during the auction in Paris.
The auction, organised at the Grand Hôtel - Paris, was directed by well-known Parisian auctioner
Rémy Le Fur, under the patronage of French Minister of Culture.
More than 50 famous personalities have each sponsored a lightbulb, such as humorist Muriel Robin,
Actors Charlotte Rampling, Lambert Wilson and Julie Depardieu, singers Jean-louis Aubert, Dani and Lio, sport champion Stéphane Dianaga...
Parisian department store BHV offered a large visibility to the project, thanks to a national campaign including all metro stations in Paris.
A large media coverage was also given to the event with more than 100 articles,
and 8 TV coverages.
"La Mode Dessine l'Espoir" lightbulbs in Metro stations - Paris - december 2003.
.
NEW EDITION, NEW DESIGNERS.
In order to guaranty the durability of the income generating project for the women,
and extend the "Espoir pour les Townships" program to more people, Ithemba and Dessine L'Espoir decided to renew the project with a new collection of lightbulbs, imagined by new designers.
A large number of drawing are still being prepared by the "maisons de couture",
but we already have some important confirmations:
- Jean Paul Gaultier was the first one this year with a reproduction of his famouis Tatoo on a lightbulb.
- Rochas, Givenchy, Atsuro Tayama, are preparing their models.
- The Council of Fashion of America NY has also been presenting the project to american designer, and the 2004 edition will be introduced in NY this year.
- A few models that were not available to the public last year will also be available this year, such as Jean Charles de Castelbajac, Sonia Rykiel, Marithé & François Girbaud.
Several designers have also renewed their participation with new designs
(Nina Ricci, Maurizio Galante, Stella Cadente, Paco Rabanne...).
"COLLECTORS"
Last year edition has been a real succes leading to shortage of bulbs within a few days...
2003's bulbs have become "collectors" and the public is waiting impatiently for the new models to enlarge their personal collection.
.
Contact:
Paris: Tiphanie Krantz - Marion Schnauffer
Ithemba
- 67 Av Daumesnil - 75012 Paris
Tel: 33 1 44 75 88 88- Fax: 33 1 44 75 88 89
mail@ithembafrica.com
NY:
Philippe Soule - (1) 518 965 31 52
