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New designs, new contributions A collection of long-life decorated bulbs, new designs of lampshades and an extended range of products. |
Written : 2008-10-08 - Last modified 2010-09-09 -
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AN ADDITIONAL> ECO-FRIENDLY APPROACH TO ITHEMBA'S SOLIDARITY MISSION IN AFRICA
Ithemba lightbulbs have been hand-decorated in South Africa since 2003.
More than 60 fashion designers have been involved in this project, designing a lightbulb decorated by HIV positive women in South Africa.
For its fifth birthday, Ithemba has launched at Christmas a limited edition of 9 designs adapted on an energy saving lightbulb: Cacharel, Lolita Lempika, Maurizio Galante, Stella Cadente, Xuly Bėt, Paul Smith, JC de Castelbajac, Ungaro and Thierry Mugler.
 Left to right : Maurizio Galante, Xuly Bėt, Lolita Lempicka, Stella Cadente, Cacharel. |
Ithemba, Designing Hope & BHV involved in "Fashion designing Hope" since 2003
Ithemba and Designing hope have built strong links with fashion designers in order to support HIV positive women in Southern Africa through the "Fashion Designing Hope" concept.
BHV has been involved since the launch of this project in 2003, developping a strong advertising campaign and a great exposure to this project in the main windows of the department store.
The concept for Ithemba consists in developping objects, associating in their designs the creativity of fashion designers. These objects will then become income generating activities for women affected by HIV and AIDS in southern Africa.
The purchase of each item includes an important donation to Designing Hope, contributing in a very significant proportion to the funding of its local actions in Africa, including psychological, nutritional, pedagogical and medical support, as well as funding national campaigns fighting stigma attached to the epidemic.
 In 2003, BHV introduced the Ithemba project with a strong advertising campaign in all metro stations in Paris. |
Embroided Lamp shades
A new collection of lampshades, has also been developped this year, using drawings given to Designing Hope by Paul Smith, Stella Cadente, Alber Elbaz pour Lanvin, JC de Castelbajac and Kris Van Assche, Hugo Boss, Nina Ricci, Paule Ka, Loulou de la Falaise, Martine Sitbon)
Drawings have been printed on fabric, then enriched by the meticulous embroidery work of a group of 30 women from Piggs Peak hospital support group, in Swaziland.
Fabric has been mounted in France on lampshade frames, providing a high quality decorative accessory.
Lampshades will be sold between 38 and 88 euros, including an 8 euros donation to Dessine l'Espoir.
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ITHEMBA, DESIGNING HOPE & BHV INVOLVED IN "FASHION DESIGNING HOPE" SINCE 2003
Ithemba and Designing hope have built strong links with fashion designers in order to support HIV positive women in Southern Africa through the "Fashion Designing Hope" concept.
BHV has been involved since the launch of this project in 2003, developping a strong advertising campaign and a great exposure to this project in the main windows of the department store.
The concept for Ithemba consists in developping objects, associating in their designs the creativity of fashion designers. These objects will then become income generating activities for women affected by HIV and AIDS in southern Africa.
The purchase of each item includes an important donation to Designing Hope, contributing in a very significant proportion to the funding of its local actions in Africa, including psychological, nutritional, pedagogical and medical support, as well as funding national campaigns fighting stigma attached to the epidemic.
EXCLUSIVE LAUNCH AT BHV RIVOLI DEPARTMENT STORE AND ON WWW.ITHEMBA.FR
Ithemba has introduced these bulbs exclusively at BHV Rivoli department store in Paris, with the huge support of Philips, who will supply in South Africa all the high quality energy saving bulbs needed for this launch.
Regular fashion designed bulbs are sold between 19 and 23 euros, including a donation of 5 euros to NGO Designing hope, financing a psychological, medical, and nutritional support for HIV affected populations in Southern Africa ( visit www.designinghope.org website ).
The price of this new range of ernergy saving bulbs is 28 euros, but thanks to Philips, donation will be doubled and 10 euros per bulb will be donated to Designing Hope.
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| Financial and psychological support Income Generating Activities (IGA) |
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| Decorated lightbulbs Bulb conception by the women in Africa. |
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| Ithemba Concept 5 years of supportive design |
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| Lightings Decorated lightbubs |
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| Lighting & Embroidery LAMPSHADES |
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